Is eating in the new eating out?
It seems that the Disruptive Economy is making a real impact these days. This affects everyone, whether you are a consumer, manufacturer or retailer, you need to keep up with the latest technology and trends, otherwise you will lose out!
A great example of this is the new business model used by UCOOK (featured in last months blog), tapping into the growing trend of eating at home, UCOOK recognized a gap in the market for people who like to cook and experience new flavours, but just don’t have the time or inclination to find recipes and go shopping. This is now a growing business-sector as the trend for out-of-home eating and drinking grows.
Uber Eats is another growing industry – Uber has already succeeded in shaking up the taxi-industry and now they are doing the same for takeaway food – making the option of providing this service much more accessible to many more businesses. The overheads of owning delivery vehicles and employing drivers are huge. If you’ve ever used the Uber Eats service, its so brilliant/simple to use and it keeps you constantly updated – which is what we all want!
Staying Ahead of the Curve
It’s no secret that owning a restaurant or food retail outlet is not for the feint-hearted! However, if you are in this industry, are you doing everything you can do stay ahead of the curve?
Whether you love it or hate it, you have to make yourself visible on social media, interact with customers, make it EASY for them to find you. One of our stockists, Balmoral in Woodstock is a really good example of this. They started out as a small family run business, but they have made really good use of social media, online ordering and free home deliveries. They have an amazing on-line presence and have also made it super-easy to order from them. They even accept Bitcoin for payment!
These days, if you want to eat out, one of the first things you do is to go online, search for restaurants, check out the menu, and reviews. If you own restaurant and don’t have a website, and don’t spend the time communicating with your customers, then you really are not going to stand out or be found by consumers.
Owning any business these days can be hard and often overshadowed by the big multinational chains, so we love to see smaller local businesses doing well and we will always support that. We would always encourage you to do the same. Local is Lekker!