This month, we really wanted to introduce you to UCOOK, one of Pasta Factory’s favourite customers! An innovative company helping you to eat more healthily and to try new and interesting food.
The idea for U-Cook started in in 2014 when friends David Torr and Chris Verster Cohen spotted a gap in the market for healthy and convenient dinner solutions. They officially launched the business in 2015 and started to operate out of a garage with the help of a few friends.
Torr previously co-owned Cape Town’s Bihari Indian restaurant chain. He came up with the idea for UCOOK while working in London. Tired of living on takeout meals, he was attracted to a model pioneered by Blue Apron, a company that provides fresh ingredients and recipes to customers’ doorsteps. It’s a model that’s been replicated in a number of markets.
When Tor became homesick, he decided to move back to Cape Town and decided to come back and start his own business. We are very glad he did!
He met Chris, who was finishing his final year of architecture at the University of Cape Town. “I shared the prospect with him and in a moment of madness he decided to give up his prospective career as an architect and join me in pursuit of something new and exciting.”
From 24 boxes in their first delivery round to tens of thousands in 2018, a warehouse space in Joburg and cape Town, and now a team of 50, UCOOK has established itself as South Africa’s favourite dinner kit service in just 3 years!
So, how does it work?
UCOOK have a selection of meal types (Health Nut, Veggie and easy Peasy). You then choose how many people you want to cook for and how many meals you would like for the week, and your choice of delivery day (Sunday or Monday depending on location)
UCOOK source high-quality, organic ingredients from small-batch farmers (and amazing local businesses like Pasta Factory!) which they then deliver to your home or work address. You will be provided with the recipes, easy to follow instructions and all the ingredients needed. This means there is no wasted food, and you get to look like a super-chef!
You don’t need to be a great cook, you just need to know how to follow instructions and enjoy good food.
How do you sign up?
If you like the sound of this, check out the UCOOK website and sign up!